The idea of RUBINLAKE was born in the early 2016. Working at a consulting company and facing the difficulties of building smart services based on valuable data on a regular basis was an eye opener. Exchanging data within one company is hard, doing it between two different companies is even harder but trying between n-parties its nearly impossible. Data silos, legacy technologies, organizational regulations, data incompatibility and inconsistency are just some of the problems we are facing when building smart services. Our most shocking experience was when a client tried to provide data to a service provider via a not encrypted usb stick inside an envelope that got lost in the mail. This led to the vision of a seamless and accessible data network which would solve all of these problems, enabling fast solution developments and a data economy.