Relationship and importance per company

They are easy to confuse and they do different jobs.

Relationship: what they are to you

Set from the company drawer: Supplier, Vendor, Consultant, Customer, Prospect, Partner, Reseller, Competitor, Investor, Press, Influencer, or Other. Each one rolls up into a family:

Family	Covers	Effect
Supply	Supplier, vendor, consultant	Supplier-perspective rules apply; their sites appear as a supplier layer
Demand	Customer, prospect, partner, reseller	Sales-perspective rules apply; their sites appear as a customer layer
Market	Competitor, investor, press, influencer	Market layer, usually the quietest rule
Not sorted	Anything not yet set	Falls back to the general rule

Relationship decides which of a company's signals reach you, and it puts their locations on your map. You can change it at any time, and set it for many companies at once from a list.

Importance: how much they matter

Also in the company drawer: Low importance, Normal importance, High importance, or Critical supplier. A company with no importance set is shown as Not on the watchlist.

Importance is the vertical axis of the risk matrix. That is what lets a medium-risk critical supplier outrank a high-risk company you barely buy from.

Set both

Relationship without importance means the right signals reach you but nothing sorts to the top. Importance without relationship means a company matters but the rules do not know which perspective to read it in. New companies are worth two clicks.