Enrichment helps complete company and contact records with additional available information. Use it when a record is missing useful context for qualification, outreach, hiring, or reporting.
What enrichment can help with
Depending on availability and your plan, enrichment may help complete details such as:
- Company website, description, location, and attributes
- Contact role, company, and professional context
- Additional fields used for segmentation or qualification
- Signals that help your team decide what to do next
Not every record can be enriched with every field. Availability can vary by region, source coverage, and record quality.
Recommended workflow
- Start from a company, contact, list, or search result.
- Select the records that need more context.
- Run the available enrichment action.
- Review updated fields before exporting or starting outreach.
- Keep notes or tasks for records that still need manual review.
Tips
- Enrich focused lists instead of every broad search result.
- Review enriched data before using it in customer-facing communication.
- Keep your team’s privacy and compliance rules in mind when using enriched data.
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