About us

From data flood to clarity.

RUBINLAKE develops data and automation solutions that translate fragmented information into clear decisions. Result: less manual effort, more transparency – for freelancers and companies.

EcoVadis Platinum
Kununu Top Company
German Innovation Award
Charta der Vielfalt

Open data. Smart decisions.

Data should not be locked away. Used correctly, it drives innovation, unlocks new perspectives and powers smart decisions. Our vision is a world in which data flows freely, is accessible and is used intentionally for sustainable growth.

Artificial Intelligence

Automation

Cloud Platforms

Data Pipelines

RUBINLAKE.com Platform

From builders to advisors

We are not just advisors – we are builders. With RUBINLAKE.com, we have designed and developed a data-driven platform from the ground up that connects sales and recruiting workflows. The expertise from building and scaling this product flows directly into our consulting and implementation projects.

RUBINLAKE.com gives you access to millions of company and contact data points, enriched with intelligence for targeting, outreach and talent discovery.

Learn more about RUBINLAKE.com

Our customer-first principles

Personal

Direct access to experts, not ticket ping-pong.

Transparent

Clear expectations, no hidden agendas or surprises.

Straightforward

Practical, no-nonsense collaboration and communication.

Reliable

Commitments kept, projects delivered.

Focused

Prioritizing impact over cosmetic features.

Different

Tailor-made solutions that challenge the status quo.

The people behind RUBINLAKE

Strategic minds in the lead, AI agents in action.

Maxim Babarinow

Maxim Babarinow

Founder, CEO

MSc. IT Management

BSc. Computer Science

Computer scientist with 15+ years of experience building digital solutions with cutting-edge technologies.

#TechVisionary

Ralitsa Popova

Ralitsa Popova

Co-Founder, COO

MSc. Business Psychology

BSc. Psychology

Business psychologist focused on digital processes that connect people and technology.

#FutureOfWork

William Winkler

William Winkler

Senior Full-Stack Engineer

BEng. Software Technology

Passionate cloud and web developer, always exploring new technologies and scalable solutions.

#EngineeringPassion

Andrej Weigandt

Andrej Weigandt

Junior Full-Stack Engineer

MSc. Applied Computer Science

BSc. Information Systems

Fullstack developer with expertise in building modern web applications and scalable backend systems.

#FullstackCraft

Majd Behnana

Majd Behnana

Junior Backend Engineer

BSc. Computer Science

Backend and data engineer who builds reliable pipelines and APIs, from ingestion to production.

#BackendCraft

Ada

Ada

Head of AI Operations

Keeps the AI agents healthy and trustworthy. Makes sure agents follow policies and deliver consistent quality.

#AIOps

Jules

Jules

Head of AI Revenue

Runs and improves the revenue engine with AI. Escalating to humans only when it meaningfully boosts outcomes.

#RevenueOps

Rowan

Rowan

Head of AI Products

Turns customer needs into shipped products. Synthesizes feedback, validates results, and continuously iterates based on metrics.

#ProductLead

Curious what Ada, Jules and Rowan do all day? They never sleep, so there is a lot to tell.

Meet the agents

One Team. One Signal.

Leading through performance — backed by data.

BabariWilliam WinklerR PopovaAndrej WeigandtMajd Behnana
14061

Contributions in a year

4651
Commits
341
Pull Requests
673
Stars
127
Repositories
~
39
Per Day
Our ActivityLast 52 weeks
SepOctNovDecJanFebMarAprMayJunJulAug
Sun
Tue
Thu
Sat

Learn how we count contributions

Less
More

Est. 2021

Our Journey

From founding to today – every milestone marks a step on our path to intelligent digitalization.

2021The Start
2023Platform Launch
2024Expansion
2025Impact
2026The Future

Your next job awaits

Ready for your next step? Discover our open positions and become part of a team that shapes the future together. Take a look and apply now.