Maxim Babarinow
Founder, CEO
Responsible for product, technology and AI strategy. Previously Head of Industrial IoT.
- building RUBINLAKE
- 5 years
- Computer Science, IT Management
- B.Sc. + M.Sc.
- Wharton programmes, 2026
- 2
About us
From data flood to clarity.
RUBINLAKE develops data and automation solutions that translate fragmented information into clear decisions. Result: less manual effort, more transparency – for freelancers and companies.
- Personal
- Transparent
- Uncomplicated
- Reliable
- Focused
- Special
Recognized for outstanding performance and working conditions
Open data. Smart decisions.
Data should not be locked away. Used correctly, it drives innovation, unlocks new perspectives and powers smart decisions. Our vision is a world in which data flows freely, is accessible and is used intentionally for sustainable growth.
Artificial Intelligence
Automation
Cloud Platforms
Data Pipelines
Tested on our own product first.
We build what we advise. RUBINLAKE.com is our own Global Intelligence platform for sales, recruiting and procurement, with company and market data, real-time signals and our own AI agents.
What we learn building it goes straight into our consulting projects.
Our customer-first principles
Personal
Direct access to experts, not ticket ping-pong.
Transparent
Clear expectations, no hidden agendas or surprises.
Straightforward
Practical, no-nonsense collaboration and communication.
Reliable
Commitments kept, projects delivered.
Focused
Prioritizing impact over cosmetic features.
Different
Tailor-made solutions that challenge the status quo.
Leadership
Run by its founders.
Maxim Babarinow and Ralitsa Popova founded RUBINLAKE in Frankfurt in 2021. They still run the company themselves and are your direct contacts.
Ralitsa Popova
Co-Founder, COO
Responsible for client projects, AI adoption and operations. Previously Senior BI Consultant at Sopra Steria.
- German Innovation Award, as a team
- 2025
- tokens: the OpenAI Token of Appreciation
- 10bn
- Mannheim Business School
- Leading with AI
Supported by our AI agents. They research, forecast and test content, with sources for every step.
Meet our AI agents- Deep Research & Market Analysis
- Forecasting & Decision Support
- Audience Simulation & Content Testing
They listen, think along and quickly understand what customers and partners need. Our conversations are open, warm and built on trust.
Est. 2021
Our Journey
Every year added something we still build on today.
- 2021100% self-funded
Founded in Q4
RUBINLAKE starts with one mission: help companies decide with data.
