RUBINLAKE vs Leadfeeder
Leadfeeder was called Dealfront until March 2026. Both tools find companies and contacts, but from different sides. Find out which one fits your task.
Which companies are on my website right now, and who works there?
Website first: visitor identification, plus a company database, contacts, ads and CRM integration. Built for marketing and sales, worldwide.
Who in the market needs me now, and whom do I talk to there?
Market intelligence beyond your own website: signals across 82 event types for sales and procurement, verified contacts from €59 and an AI assistant that acts.
Facts as of September 18, 2026
Task check
What do you need to get done?
Pick your task. We tell you which tool is the better fit, even when it is not ours.
- Leadfeeder
- RUBINLAKE
- A draw
Better fit
RUBINLAKE
- Leadfeeder
- 35
- RUBINLAKE
- 92
The bars show how well a tool fits this one task. It is our assessment, not a measurement and not an overall score.
RUBINLAKE is the better choice here.
- Essential for €59 a month with 500 credits, a verified email for 1 credit
- Leadfeeder offers email and phone lookup from Activate, from €369 a month billed annually
- Phone numbers are cheaper at Leadfeeder: 1 credit instead of 5
One company, two views
The website view and the market view
Isartal Robotik AG is a fictional example. The website view shows who visited you. The market view shows who needs you right now, even without a visit.
Who was on my website?
Typical visitor log, simplified
Isartal Robotik AG, Munich
- Company
- Isartal Robotik AG
- Visits
- 3 in 7 days
- Pages
- /pricing, /product, /integrations
- Source
- Ad, “Robotics” campaign
- Assessment
- high buying intent
- Today 09:14 /pricing 2:40 min
- Yesterday 16:02 /product 1:15 min
- Mon 11:30 /integrations 0:48 min
Who in the market needs me now?
Sales perspective · Structure & growth
New site in Leipzig announced, 60 jobs planned. Priority 82, three sources.
Supplier perspective
The same event, read differently: the new site ties up capacity at a supplier you depend on.
- Head of ProcurementEmail verified, mobile available1 credit
- Head of OperationsEmail verified1 credit
Simplified illustration with sample data. The visitor log does not show any particular provider's interface. Leadfeeder also has trigger events from the news.
Strengths
Where each tool is stronger
We start with Leadfeeder. Knowing the other tool's strengths makes ours easier to judge.
Where Leadfeeder is stronger
- Website visitor identificationShows which companies visit your website, up to 45% of them according to the provider. RUBINLAKE does not offer this.
- Worldwide reach60M companies and 400M contacts in more than 100 countries. RUBINLAKE focuses on the DACH region.
- The whole team, no seat limitUnlimited users on every plan, plus a free plan that never expires and a 14-day trial.
- More integrationsSalesforce, Microsoft Dynamics, HubSpot, Pipedrive and Zoho, plus Slack, Zapier and no-code workflows.
- Ads aimed at target companiesDisplay campaigns aimed at chosen companies, plus an API and an MCP server in beta.
Where RUBINLAKE is stronger
- Verified contacts from €59500 credits on the Essential plan, a verified email for 1 credit. At Leadfeeder, contact lookup starts with Activate, from €369 a month.
- Deeper signals82 event types with priority, source count and history, against 33 trigger events.
- Two perspectivesThe same event read as a sales opportunity or as a supply risk. Leadfeeder has no equivalent for procurement.
- An AI assistant that actsBuilds lists, scores companies, drafts messages, account plans and market reports, and hands everything to your CRM.
- Recruiting on the same platformCandidate search by skills, AI matching against your roles. Not something Leadfeeder offers.
All criteria
The comparison in detail
Leadfeeder facts from the provider's public pages and help centre, as of September 18, 2026. Shaded cells show which side has the edge.
- available
- partly
- not available
| Criterion | Leadfeeder | RUBINLAKE |
|---|---|---|
| Data and coverage | ||
| Companies | available60M in more than 100 countriesSource | partly7M+ with a focus on DACH |
| Contacts | available400M contactsSource | partly47M+ person profiles with role and skills |
| Data sources | availableTrade registers, websites, news, directoriesSource | availableTrade registers, annual accounts, websites, news |
| Website and advertising | ||
| Identify website visitors | availableUp to 45% of visiting companies, according to the providerSource | not availableNot available |
| Ads aimed at target companies | availableDisplay campaigns, from ActivateSource | not availableNot available |
| Find and reach out | ||
| Search | available100+ filters, AI lists from ActivateSource | availableSearch in whole sentences, 25+ filters, a map |
| Similar companies | availableSimilarity searchSource | availableLookalikes with a Lookalike Score |
| Contact data | partlyEmail and phone 1 credit each, from ActivateSource | availableEmail 1 credit, mobile number 5 credits, from Essential |
| AI assistant | partlyLead scoring, target group questions, MCP server in betaSource | availableLists, scoring, messages, account plans, market reports |
| Chrome extension | availableCompany and contact data in the browserSource | availableSave profiles as contacts |
| Recruiting | not availableNot intendedSource | availableRoles, CV import and AI matching, from Premium |
| Monitor | ||
| Signals | partly33 trigger events from news and websitesSource | available82 event types with priority, sources and history |
| Supplier perspective | not availableNot intendedSource | availableRisks at suppliers, daily summary |
| Hand over | ||
| CRM | availableSalesforce, Dynamics, HubSpot, Pipedrive, ZohoSource | partlyHubSpot, Pipedrive and Zoho, from Premium |
| Automation | availableWorkflows, Slack, Zapier, Looker StudioSource | not availableNo workflow automation |
| API | availableAPI and an MCP server in betaSource | partlyRUBINLAKE API on the Enterprise plan |
| Terms | ||
| Free plan | availableLite: 100 companies a month, 7-day historySource | not availableNo free plan |
| Trial | available14 days, no credit cardSource | available7 days, no credit card, every feature |
| Users | availableUnlimited on every planSource | partly1, 3 or 10 seats |
| Entry price with contact data | partlyActivate from €369 a monthSource | availableEssential €59 a month, 500 credits |
| Data processing | availableProcessed and stored in the EUSource | availableData centre in Frankfurt |
All information without guarantee. Prices exclude VAT; Leadfeeder prices are entry prices billed annually. Report a mistake
Both together
Leadfeeder for inbound, RUBINLAKE for everything that does not come to your website.
These two tools overlap more than a register tool does. If you use both, split them like this.
- Leadfeeder1InboundWho visits my website, and which ads bring the right companies?
- RUBINLAKE2OutboundWho in the market has a reason to talk right now, even without a visit?
- RUBINLAKE3ProcurementWhich suppliers show risk signals?
- RUBINLAKE4RecruitingWhich candidates fit the open roles?
Pricing
Prices compared by what you get for them
Leadfeeder prices by identified website visitors, and contact lookup starts with Activate. If you need verified contacts, RUBINLAKE is much cheaper to start with. For large teams, Leadfeeder is cheaper per head, because every plan has unlimited users.
Leadfeeder
- Lite
- €0 / month
- 100 identified companies a month, 7-day history
- Discover, 20 credits
- from €79 / month
- €113 billed monthly, no email or phone lookup
- Activate, 200 to 1,500 credits
- from €369 / month
- €527 billed monthly, with verified emails and phone numbers, campaigns and AI lists
- Scale, 1,000 to 5,500 credits
- from €599 / month
- Annual only, unlimited exports, a dedicated contact
- Every plan
- unlimited users
- About 30% cheaper billed annually, 14-day trial without a credit card. The price rises with the number of identified companies.
One credit per email or phone number found, only when data is found. An unlocked record is free for the whole team for 12 months.
Source: www.leadfeeder.com · Facts as of September 18, 2026
RUBINLAKE
- Essential, 1 seat, 500 credits
- €59 / month
- Premium, 3 seats, 2,000 credits
- €199 / month
- Enterprise, 10 seats, 5,000 credits
- €449 / month
- Annual billing
- about 20% cheaper
- Credits come as an annual balance instead of monthly.
- Trial
- 7 days free
- No credit card, with 60 credits, 25 contacts and 10 companies.
Signals are included in every plan. Phone numbers cost 5 credits with us instead of 1; emails cost 1 credit as well.
A worked example: 50 verified decision-maker emails a month. At Leadfeeder you need Activate, from €369 a month billed annually. At RUBINLAKE, Essential for €59 a month is enough, with 450 credits left over. The other way round: a team of 15 that mainly wants to see website visitors pays Leadfeeder the same price for everyone.
Transparency
We love transparency. That is why this page also says where others are better.
Competitive intelligence is what RUBINLAKE does every day for sales, procurement and recruiting teams. We hold ourselves to the same standard: public sources, a date and an honest verdict for every task.
Questions about Leadfeeder and RUBINLAKE
Since 24 March 2026, Dealfront has been called Leadfeeder again. According to the provider it is a change of name, not of contract: plans, data and access stay the same. Dealfront was formed in 2023 from the merger of Leadfeeder and Echobot.
For outbound, procurement and recruiting, yes: RUBINLAKE spots reasons to reach out in the market, delivers verified contacts from €59 a month and also reads events as supply risk. If you mainly want to know who visits your website, Leadfeeder is the better fit.
No. RUBINLAKE does not identify website visitors. We find companies through search, lookalikes and market signals, whether or not they have visited your website.
At Leadfeeder, each email or phone number found costs 1 credit, and contact lookup comes with the Activate plan, from €369 a month billed annually. At RUBINLAKE, a verified email costs 1 credit and a mobile number 5 credits, already on the Essential plan for €59 a month with 500 credits.
Yes. Leadfeeder shows you who comes to your website. RUBINLAKE finds companies with a reason to talk, even if they do not know you yet, and supports procurement and recruiting.
Not at present. From the Premium plan, RUBINLAKE sends lists to HubSpot, Pipedrive and Zoho with one click. If you use Salesforce or Microsoft Dynamics, Leadfeeder has the advantage here.
Yes, for 7 days free, with no credit card and every feature. The trial includes 60 credits, enough for your first verified contacts.
Find the companies that never come to your website.
7 days free, with every feature and no credit card.