RUBINLAKE vs Leadfeeder
Leadfeeder was called Dealfront until March 2026. Both tools find companies and contacts, but from different sides. Find out which one fits your task.
Facts as of September 18, 2026
answers
Who in the market needs me now, and whom do I talk to there?
Which companies are on my website right now, and who works there?
register depth
knowing to acting
Scores from the market map, 0–10
See the market mapTask check
What do you need to get done?
Pick your task. RUBINLAKE's strengths are listed first. We tell you which tool is the better fit, even when it is not ours.
- RUBINLAKE
- Leadfeeder
- A draw
Better fit
RUBINLAKERUBINLAKE is the better choice here.
- Essential for €59 a month with 500 credits, a verified email for 1 credit
- Leadfeeder offers email and phone lookup from Activate, from €369 a month billed annually
- Phone numbers are cheaper at Leadfeeder: 1 credit instead of 5
fit for this task, 0–100
The bars show how well a tool fits this one task. It is our assessment, not a measurement and not an overall score.
One company, two views
The website view and the market view
Isartal Robotik AG is a fictional example. The market view shows who needs you right now, even without a visit. The website view shows who visited you.
Who in the market needs me now?
Sales perspective · Structure & growth
New site in Leipzig announced, 60 jobs planned. Priority 82, three sources.
Supplier perspective
The same event, read differently: the new site ties up capacity at a supplier you depend on.
- Head of ProcurementEmail verified, mobile available1 credit
- Head of OperationsEmail verified1 credit
Who was on my website?
Typical visitor log, simplified
Isartal Robotik AG, Munich
- Company
- Isartal Robotik AG
- Visits
- 3 in 7 days
- Pages
- /pricing, /product, /integrations
- Source
- Ad, “Robotics” campaign
- Assessment
- high buying intent
- Today 09:14 /pricing 2:40 min
- Yesterday 16:02 /product 1:15 min
- Mon 11:30 /integrations 0:48 min
Simplified illustration with sample data. The visitor log does not show any particular provider's interface. Leadfeeder also has trigger events from the news.
Strengths
Where each tool is stronger
Our strengths first. Knowing the other tool's strengths makes ours easier to judge.
Where RUBINLAKE is stronger
- Verified contacts from €59500 credits on the Essential plan, a verified email for 1 credit. At Leadfeeder, contact lookup starts with Activate, from €369 a month.
- Deeper signals82 event types with priority, source count and history, against 33 trigger events.
- Two perspectivesThe same event read as a sales opportunity or as a supply risk. Leadfeeder has no equivalent for procurement.
- An AI assistant that actsBuilds lists, scores companies, drafts messages, account plans and market reports, and hands everything to your CRM.
- Recruiting on the same platformCandidate search by skills, AI matching against your roles. Not something Leadfeeder offers.
Where Leadfeeder is stronger
- Website visitor identificationShows which companies visit your website, up to 45% of them according to the provider. RUBINLAKE does not offer this.
- Worldwide reach60M companies and 400M contacts in more than 100 countries. RUBINLAKE focuses on the DACH region.
- The whole team, no seat limitUnlimited users on every plan, plus a free plan that never expires and a 14-day trial.
- More integrationsSalesforce, Microsoft Dynamics, HubSpot, Pipedrive and Zoho, plus Slack, Zapier and no-code workflows.
- Ads aimed at target companiesDisplay campaigns aimed at chosen companies, plus an API and an MCP server in beta.
All criteria
The comparison in detail
Leadfeeder facts from the provider's public pages and help centre, as of September 18, 2026. The side ahead on a criterion is marked “edge”.
- available
- partly
- not available
| RUBINLAKE | Leadfeeder |
|---|---|
| Data and coverage | |
| Companies | |
| partly7M+ with a focus on DACH | available· edge60M in more than 100 countries Source |
| Contacts | |
| partly47M+ person profiles with role and skills | available· edge400M contacts Source |
| Data sources | |
| availableTrade registers, annual accounts, websites, news | availableTrade registers, websites, news, directories Source |
| Website and advertising | |
| Identify website visitors | |
| not availableNot available | available· edgeUp to 45% of visiting companies, according to the provider Source |
| Ads aimed at target companies | |
| not availableNot available | available· edgeDisplay campaigns, from Activate Source |
| Find and reach out | |
| Contact data | |
| available· edgeEmail 1 credit, mobile number 5 credits, from Essential | partlyEmail and phone 1 credit each, from Activate Source |
| AI assistant | |
| available· edgeLists, scoring, messages, account plans, market reports | partlyLead scoring, target group questions, MCP server in beta Source |
| Recruiting | |
| available· edgeRoles, CV import and AI matching, from Premium | not availableNot intended Source |
| Search | |
| availableSearch in whole sentences, 25+ filters, a map | available100+ filters, AI lists from Activate Source |
| Similar companies | |
| availableLookalikes with a Lookalike Score | availableSimilarity search Source |
| Chrome extension | |
| availableSave profiles as contacts | availableCompany and contact data in the browser Source |
| Monitor | |
| Signals | |
| available· edge82 event types with priority, sources and history | partly33 trigger events from news and websites Source |
| Supplier perspective | |
| available· edgeRisks at suppliers, daily summary | not availableNot intended Source |
| Hand over | |
| CRM | |
| partlyHubSpot, Pipedrive and Zoho, from Premium | available· edgeSalesforce, Dynamics, HubSpot, Pipedrive, Zoho Source |
| Automation | |
| not availableNo workflow automation | available· edgeWorkflows, Slack, Zapier, Looker Studio Source |
| API | |
| partlyRUBINLAKE API on the Enterprise plan | available· edgeAPI and an MCP server in beta Source |
| Terms | |
| Entry price with contact data | |
| available· edgeEssential €59 a month, 500 credits | partlyActivate from €369 a month Source |
| Free plan | |
| not availableNo free plan | available· edgeLite: 100 companies a month, 7-day history Source |
| Trial | |
| available7 days, no credit card, every feature | available· edge14 days, no credit card Source |
| Users | |
| partly1, 3 or 10 seats | available· edgeUnlimited on every plan Source |
| Data processing | |
| availableData centre in Frankfurt | availableProcessed and stored in the EU Source |
All information without guarantee. Prices exclude VAT; Leadfeeder prices are entry prices billed annually. Report a mistake
Both together
RUBINLAKE for everything that does not come to your website, Leadfeeder for inbound.
These two tools overlap more than a register tool does. If you use both, split them like this.
01RUBINLAKE
OutboundWho in the market has a reason to talk right now, even without a visit?02RUBINLAKE
ProcurementWhich suppliers show risk signals?03RUBINLAKE
RecruitingWhich candidates fit the open roles?04Leadfeeder
InboundWho visits my website, and which ads bring the right companies?
Pricing
Prices compared by what you get for them
If you need verified contacts, RUBINLAKE is much cheaper to start with. Leadfeeder prices by identified website visitors, and contact lookup starts with Activate. For large teams, Leadfeeder is cheaper per head, because every plan has unlimited users.
RUBINLAKE
- Essential
- €59 / month
- 1 seat, 500 credits per month
- Premium
- €199 / month
- 3 seats, 2,000 credits per month
- Enterprise
- €449 / month
- 10 seats, 5,000 credits per month
- Annual billing
- about 20% cheaper
- Credits come as an annual balance instead of monthly.
- Trial
- 7 days free
- No credit card, with 60 credits, 25 contacts and 10 companies.
Signals are included in every plan. Phone numbers cost 5 credits with us instead of 1; emails cost 1 credit as well.
Leadfeeder
- Lite
- €0 / month
- 100 identified companies a month, 7-day history
- Discover, 20 credits
- from €79 / month
- €113 billed monthly, no email or phone lookup
- Activate, 200 to 1,500 credits
- from €369 / month
- €527 billed monthly, with verified emails and phone numbers, campaigns and AI lists
- Scale, 1,000 to 5,500 credits
- from €599 / month
- Annual only, unlimited exports, a dedicated contact
- Every plan
- unlimited users
- About 30% cheaper billed annually, 14-day trial without a credit card. The price rises with the number of identified companies.
One credit per email or phone number found, only when data is found. An unlocked record is free for the whole team for 12 months.
Source: www.leadfeeder.com · Facts as of September 18, 2026
A worked example: 50 verified decision-maker emails a month. At RUBINLAKE, Essential for €59 a month is enough, with 450 credits left over. At Leadfeeder you need Activate, from €369 a month billed annually. The other way round: a team of 15 that mainly wants to see website visitors pays Leadfeeder the same price for everyone.
Transparency
We love transparency. That is why this page also says where others are better.
Competitive intelligence is what RUBINLAKE does every day for sales, procurement and recruiting teams. We hold ourselves to the same standard: public sources, a date and an honest verdict for every task.
Questions about Leadfeeder and RUBINLAKE
Since 24 March 2026, Dealfront has been called Leadfeeder again. According to the provider it is a change of name, not of contract: plans, data and access stay the same. Dealfront was formed in 2023 from the merger of Leadfeeder and Echobot.
For outbound, procurement and recruiting, yes: RUBINLAKE spots reasons to reach out in the market, delivers verified contacts from €59 a month and also reads events as supply risk. If you mainly want to know who visits your website, Leadfeeder is the better fit.
No. RUBINLAKE does not identify website visitors. We find companies through search, lookalikes and market signals, whether or not they have visited your website.
At Leadfeeder, each email or phone number found costs 1 credit, and contact lookup comes with the Activate plan, from €369 a month billed annually. At RUBINLAKE, a verified email costs 1 credit and a mobile number 5 credits, already on the Essential plan for €59 a month with 500 credits.
Yes. RUBINLAKE finds companies with a reason to talk, even if they do not know you yet, and supports procurement and recruiting. Leadfeeder shows you who comes to your website.
Not at present. From the Premium plan, RUBINLAKE sends lists to HubSpot, Pipedrive and Zoho with one click. If you use Salesforce or Microsoft Dynamics, Leadfeeder has the advantage here.
Yes, for 7 days free, with no credit card and every feature. The trial includes 60 credits, enough for your first verified contacts.
Find the companies that never come to your website.
7 days free, with every feature and no credit card.
- Up and running in two minutes
- Development & hosting in Germany
What it costs
From €59 a month, cancel monthly, no extra charges. The trial ends on its own.
Compare pricingData sources
Over 1 million sources, processed in Frankfurt am Main in line with the GDPR.
Our securityMore comparisons
11 providers compared side by side, with method and sources.
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