RUBINLAKE vs Lusha
Both publish their prices, and both charge 1 credit for an email and 5 for a phone number. The difference is where you start: with a person or with a company. Find out which tool fits your task.
How do I reach this person, right now?
Contact data first: a verified email and direct dial for a person you already have in mind. In the Chrome extension, the workspace, Claude or ChatGPT, worldwide and with a free plan.
Which company in the DACH region is the right one, and who there?
The company first: 7M+ companies with register data and annual accounts, 82 signal types from German news for sales and procurement, then the people and their contacts. Sales and recruiting in one plan.
Facts as of September 19, 2026
Task check
What do you need to get done?
Pick your task. We tell you which tool is the better fit, even when it is not ours.
- Lusha
- RUBINLAKE
- A draw
Better fit
RUBINLAKE
- Lusha
- 25
- RUBINLAKE
- 90
The bars show how well a tool fits this one task. It is our assessment, not a measurement and not an overall score.
RUBINLAKE is the better choice here.
- Register number, status and name history
- Balance sheet and income statement from annual accounts
- Lusha describes firmographics, funding, technologies and IT spend, but no commercial register
One company, two perspectives
Contact view and company view
Isartal Robotik AG is a fictional example. The contact view starts with a person you already want to reach. The company view starts with the company: what the register and the news say, and whom to contact there.
How do I reach this person?
A typical contact card, schematic
Isartal Robotik AG, Munich
- Person
- Head of Procurement
- verified, 1 credit
- Direct dial
- available, 5 credits
- Company
- 51 to 200 employees
- Signal
- Job change 3 months ago
- Similar contacts: 12
- Next: an email sequence
Which company, and who there?
Sales perspective · Structure & growth
New site in Leipzig announced, 60 jobs planned. Priority 82, three sources.
- Head of ProcurementEmail verified, mobile available1 credit
- Head of OperationsEmail verified1 credit
Schematic view with sample data. The contact card does not show any provider's interface. Lusha also has company data such as headcount by department, funding, industry codes and similar companies.
Strengths
Where each tool is stronger
We start with Lusha. Knowing the other side's strengths puts ours in context.
Where Lusha is stronger
- Contacts worldwide290M+ contacts, 87.8M of them in the US. If you sell beyond the DACH region, you will find more at Lusha.
- Start free, for good40 credits a month with no time limit and no credit card.
- In Claude and ChatGPTMCP server and connectors, and the API from the Pro plan. RUBINLAKE has a public API, but no MCP server.
- Identify website visitorsCompanies on your website, at company level. RUBINLAKE has no visitor identification.
- Salesforce, sequences, call recordingConnectors for Salesforce, Outreach, Salesloft and Bullhorn, plus email sequences and call recording.
Where RUBINLAKE is stronger
- German company data from the sourceRegister number, status and name history, plus balance sheet and income statement from annual accounts.
- Signals from German news82 event types with priority and sources, in the sales or the supplier perspective.
- Search from the company7M+ companies in the DACH region, search in plain sentences, a map and the Lookalike Score.
- Recruiting built inCandidate search by skills and AI matching against your jobs, from Premium.
- In German, in eurosInterface and help in German, prices in euros, team in Frankfurt.
Every criterion
The comparison in detail
Lusha facts from the provider's public pages, as of September 19, 2026. Shaded cells show which side has the edge.
- available
- partial
- not available
| Criterion | Lusha | RUBINLAKE |
|---|---|---|
| Data and coverage | ||
| Contacts | available290M+ worldwide, 4.3M of them in GermanySource | available47M+ person profiles in the DACH region |
| Companies | available29M+ worldwideSource | available7M+ in the DACH region |
| Commercial register | not availableNot describedSource | availableRegister number, status and name history |
| Financials | partialFunding, revenue, estimated IT spendSource | availableBalance sheet and income statement from annual accounts, read by AI |
| Technologies | availableTechnologies per companySource | not availableNot available |
| Revealing contacts | ||
| available1 creditSource | availableVerified, 1 credit | |
| Phone number | available5 creditsSource | availableMobile number, 5 credits |
| Chrome extension | availableOn websites, in Gmail and in the CRMSource | availableAvailable |
| Signals | ||
| Events | available26 signals, refreshed weeklySource | available82 event types with priority and sources |
| Procurement perspective | not availableNot providedSource | availableSupplier perspective |
| Website visitors | availableAt company levelSource | not availableNot available |
| Working | ||
| AI in the platform | availableAI recommendations, lookalikes, scoringSource | availableAssistant builds lists, scores, drafts messages |
| Sequences and calls | availableEmail sequences, call recordingSource | not availableNot available |
| Recruiting | partialContact data for recruiters, BullhornSource | availableCandidate search and AI matching, from Premium |
| Language | partialEnglishSource | availableGerman and eight more languages |
| Hand over and build | ||
| CRM | availableSalesforce, HubSpot, Pipedrive, monday, BullhornSource | partialHubSpot, Pipedrive and Zoho in one click, from Premium |
| API | availableFrom the Pro planSource | availablePublic API in the Enterprise plan |
| MCP server | availableFor Claude, ChatGPT and other MCP clientsSource | not availableNot available |
| Terms | ||
| Free | available40 credits a month, no time limitSource | partial7-day trial with every feature |
| Entry | availableStarter $49.90 a month, 400 creditsSource | availableEssential €59 a month, 500 credits |
| Currency | partialUS dollarsSource | availableEuros |
All information without guarantee. Prices exclude VAT. Lusha states prices in US dollars, RUBINLAKE in euros. The two providers count their figures differently. Report a mistake
Both together
RUBINLAKE for DACH, Lusha for the rest of the world.
For teams that sell mainly in the DACH region and work a few other markets as well, this is how the two can split the work.
- RUBINLAKE1Find companiesDACH, register and annual accounts.
- RUBINLAKE2Spot the triggerSignals from German news.
- Lusha3Contacts worldwideFor markets outside the DACH region.
- RUBINLAKE4Hand overHubSpot, Pipedrive or Zoho.
Pricing
Pricing compared: both published, the same credits per action
Both providers publish their prices. Lusha charges in US dollars, RUBINLAKE in euros, so we show the prices side by side without converting them. Per action, both cost the same: 1 credit for an email, 5 for a phone number.
Lusha
- Free, 40 credits a month
- $0
- 1 seat, no credit card
- Starter, 400 credits a month
- $49.90 a month
- Yearly $37.45 a month, 4,800 credits upfront
- Pro, 600 credits a month, 2 seats
- $69.90 a month
- Yearly $52.45 a month; with API, CSV enrichment and signals
- Premium, 3,400 credits a month, 5 seats
- $399.90 a month
- Yearly $299.95 a month; with advanced API and credit allocation across the team
- Scale
- on request
- SSO, 25 intent topics, a lower price per credit
- Per action
- 1 / 5 credits
- Email 1 credit, phone number 5 credits
On monthly billing, unused credits roll over up to twice the monthly allowance. On yearly billing, all credits are granted upfront.
Source: www.lusha.com · Facts as of September 19, 2026
RUBINLAKE
- Essential, 1 seat, 500 credits
- €59 / month
- Premium, 3 seats, 2,000 credits
- €199 / month
- Enterprise, 10 seats, 5,000 credits
- €449 / month
- Annual billing
- about 20% cheaper
- Credits come as an annual balance instead of monthly.
- Trial
- 7 days free
- No credit card, with 60 credits, 25 contacts and 10 companies.
Per action: verified email 1 credit, mobile number 5 credits, export row 1 credit. Signals are included in every plan.
If you need contacts worldwide, want to start free or work in Claude and ChatGPT, Lusha fits. If you want to find and understand companies in the DACH region and reach the right people there, RUBINLAKE fits.
Transparency
We love transparency. That is why this page also says where others are better.
Competitive intelligence is what RUBINLAKE does every day for sales, procurement and recruiting teams. We hold ourselves to the same standard: public sources, a date and an honest verdict for every task.
Frequently asked questions about Lusha and RUBINLAKE
For teams selling in the DACH region, yes: RUBINLAKE starts with the company, with register data, annual accounts and signals from German news, and then delivers contacts at the same price per action. For contacts worldwide, a free plan and working in Claude or ChatGPT, Lusha is stronger.
Lusha has a free plan with 40 credits a month; Starter costs $49.90 a month with 400 credits, Pro $69.90 and Premium $399.90, each less when paid yearly. RUBINLAKE costs €59 (Essential, 500 credits), €199 (Premium) or €449 (Enterprise) a month. With both, an email costs 1 credit and a phone number 5 credits.
Lusha's data page lists 4.3M contacts in Germany, 1.2M in Switzerland and about 537,000 in Austria. RUBINLAKE focuses on the DACH region, with 7M+ companies and 47M+ person profiles. The figures are counted differently and are not directly comparable.
Yes. With the RUBINLAKE Chrome extension you find contacts right while you browse. Lusha also offers its extension in Gmail and in the CRM.
No. You can test RUBINLAKE for 7 days free, without a credit card and with every feature; after that, the Essential plan starts at €59 a month. Lusha offers a permanently free plan with 40 credits a month.
Yes. A typical case: RUBINLAKE for companies, triggers and contacts in the DACH region, Lusha for contacts in markets outside it.
Only Lusha can answer that. Lusha describes its data sources, certifications and processes in its own Privacy Center. How RUBINLAKE processes data is set out in our privacy policy and on our trust page.
From the company to the right contact.
7 days free, with every feature and no credit card.