Insights Blog

Convierte la IA y las señales de mercado en pipeline

Playbooks prácticos sobre IA aplicada, inteligencia de mercado y ventas B2B - creados por el equipo que los implementa, para actuar, no solo leer.

Tendencias:#mid-market#governance#technology-radar#agentic-ai#strategy#iot#product-security#cyber-resilience-act
IoT & Edge5 de noviembre de 20265 min de lectura

Security Is Cheap. Waiting Costs Markets. What Connected Products Really Cost in 2027

Our report prices the Cyber Resilience Act on four typical devices. The security premium stays under €0.50 per device and month. The expensive decisions are elsewhere.

Leer artículo
Technology Radar9 min de lectura

Technology Radar, September 2026: The Edition That Removes More Than It Adds

Our second AI Technology Radar, published in two releases on 4 and 6 September, retires 30 entries, demotes two of the most widely used tools in the stack on security evidence, and shrinks from 153 to 136 items. What moved, and why a radar needs to be able to forget.

8 de septiembre de 2026
Agentic AI13 min de lectura

Tokenmaxxing vs. Valuemaxxing: How to Measure Developers in the AI Era

More and more companies measure developer productivity by AI consumption: dashboards count tokens, leaderboards crown power users. The evidence shows this is the old lines-of-code fallacy, now with a running bill.

24 de julio de 2026
Agentic AI14 min de lectura

Does the Future Belong to Small Teams? What the AI Evidence Actually Shows

The thesis is seductive: with AI, the small, fast team beats the corporation. The data is more nuanced, sometimes contradictory, and for mid-market decision-makers more hinges on that nuance than on any tool choice.

21 de julio de 2026
Agentic AI6 min de lectura

A Practical AI Strategy for the Mid-Market: Start Narrow, Measure Honestly

Adoption is up and the returns are real, yet most mid-market AI pilots are abandoned within six months. Here is the strategy gap that kills them, and a 90-day playbook that closes it.

14 de julio de 2026
Technology Radar6 min de lectura

Why We Built an AI Technology Radar (And What It Already Tells Us)

We started publishing a quarterly AI Technology Radar because "we should try that" is not a strategy. Here is what our first edition of 153 tools found, and why 40% of agentic AI projects will fail without one.

10 de julio de 2026
Agentic AI3 min de lectura

From Copilot to Autonomous Workflows: Agentic AI in the Mid-Market

Why 2026 is the year agentic AI moves from suggesting the next line of code to owning entire workflows, and how mid-market teams can adopt it without losing control.

24 de junio de 2026