Products let you capture what you sell. Each product describes an offering along with its target persona, value, and use cases — a shared foundation for your team, the AI Assistant, and your outreach drafts.
Where to find products
- Open Products from the navigation.
- Create new products with Add product.
What a product contains
- A name for the product or service
- A description in Markdown that follows a persona template: target persona, pain points, value props, use cases, killer questions, and "why now"
Why it is worth it
- The AI Assistant can use a product as context to draft tailored outreach messages.
- Your team works from a consistent description of the target persona and value.
Tips
- Start with your most important offering and set it as your default product.
- Keep descriptions current so the assistant and your team always work with the right messaging.
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